I’ve heard glowing reviews about ELF’s makeup and cosmetics range via beauty bloggers and fellow makeup geeks. ELF (short for Eyes, Lips, Face) is a well known makeup brand from the USA with a cheap price point, e.g. Under US$5 (in the USA). Being a bit of a beauty cheapskate, it’s been a real frustration to me that, up until last week, ELF has only been available to Kiwis via online shopping.
A few months ago I heard an exciting rumor that ELF was coming to Kmart in New Zealand. That rumour turned out to be 100% true and, fast forward to now, ELF is established in most Kmart stores nationwide (albeit most stores have reportedly sold out already!).
To show my dedication to you, lovely readers, I decided to do some research. So, for the hefty sum of NZ$18 I purchased three items: An ‘Eyebrow Kit’, an eyelash curler and a tube of cream highlighter/shimmer. After all that hype, were these hit, or miss? (more…)